When you can keep your audience engaged just seconds longer, you are now at the point of having traffic transitioning to conversions. Consistent conversions bring consistent revenue, and if you’re blogging for business, this is as good as it gets.
The APP method is all about getting to the place where your visitor is engaged long enough to convert. On the internet, you only have a few seconds to work with when it comes to grabbing your audience’s attention. So it’s important to take full advantage of this fact and make that content above the fold that much more attention grabbing.
Above The Fold Content: What Is It
The very first thing you see when you land on a website, without scrolling down, is called above the fold content, and if not done right, this may be the only content your visitor will see.
If you’ve ever landed on a web page and faced a massive block of text, you know how it feels. Your visitors who encounter that same feeling are probably going to hit the back button immediately and get out of there.
The saying is very true, “first impressions are everything”. It won’t take that much more time or thought to create some engaging content that will make your visitors feel they are going to get value by staying and checking out the rest of your site.
Creating The Perfect Blog Post Structure
Your goal should be to immediately grab your visitors attention and make them feel welcome on your blog. You also want to assure them that if they stay and continue down the page they’re going to find real value that they can apply to their use.
You can accomplish this by using The Perfect Blog Post Structure. This is a three part method that is so simple but has been proven to work so well to not only keep visitors on your site long which gives you a better bounce rate but is also conducive to getting more conversions.
Here’s how it works.
The first part is to catch your readers attention right from the get go by making a statement they will agree with such as this example, “If you’re wanting to create a blog and make money, understanding how to increase a conversion rate is key.”
If the first thing they see is a statement they agree with, they are probably going to stick around and read more. After all, they found you through a search. Using this method will prove that your content contains the answer they were searching for.
Every visitor finding this article is obviously searching for how to increase their conversion rate. This top of the fold statement is direct, to the point, and 100% on topic. The rest of the first paragraph finishes this thought and takes the reader immediately to the second critical part of the APP method, the promise.
In this second step, you are promising to deliver the answer they were searching for that brought them to your blog. This step is just as crucial as the first step. It needs to grab attention and stay on topic. Keep the delivery clear. You only have seconds to let them know you are going to give them the answers. If you don’t they will be gone.
Give them confirmation that they have found the answer. Here’s an example of the promise that you have the answer, “did you know you can keep your readers engaged and connected by applying the Perfect Blog Post Structure method?
I’m promising the reader, with this statement, that I’m going to answer their questions about how to increase their conversion rate. I’ll show the visitor how to use this simple method to create The Perfect Blog Post Structure that will engage and keep their visitors on the page so that they can increase their conversion rates.
This third part, The Preview, tells the visitor exactly what they want to hear and why they should scroll down to read more. You’ve engaged with them and connected with them, you’ve confirmed that you have answers to their questions and you’re assuring them that you are about to deliver the answers.
Now that you’ve got them engaged, you can offer a bit of a tease in this Preview. You’ve gotten them through the first two crucial steps and they’re likely to stay a little longer, so now you can loosen up just a bit so it’s time to offer a tease to show them what’s coming.
So, now you could say something like, “In this article, I’m going to show you exactly how to increase your conversion rate by using the perfect blog post structure. I’ll also tell you about a good bounce rate and show you how to keep your visitors connected and engaged”
If you want to keep visitors on your site long enough to get them engaged and interested in what you have to say, you can’t hit them with a wall of content. You need to open with a friendly greeting and a statement you know they are going to agree with.
You then need to offer them a statement that promises them you have the answers they were searching for and then give them a little preview that shows you really do have answers and your post has value for them.
Tell your visitors about the Perfect Blog Post Structure and show them how they can use this method to decrease bounce rate and increase their conversion rates to make money with their blog. They came to your site because they wanted to create a blog and make money.
Can you see now, the connection between bounce rate, increasing your traffic and increasing your conversion rate. Good content insures a great user experience and those visitors will return again and again to see what’s new on your site.
Any successful website should built with the user in mind.
Get The Training You’ve Been Searching For & Turn Consistent Conversions Into a Business
Learning how to increase conversion rates using the right blog post structure that engages your readers is the foundation to a successful blog. Take a look at your website with the eyes of a new visitor as often as you can.
Think of what works for you when you visit a website for the first time, and pay attention to the things that make you click out of one.
Focus your attention on creating the best user experience possible and all the other things fall into place. A great user experience leads to improved bounce rate. A good bounce rate leads to more and more traffic.
Traffic building over time builds authority and opens the door of opportunity to a good conversion rate. And consistent conversions lead to consistent monthly revenue.
If you’ve found this site, you’re likely trying to put the pieces together to build an online business of your own. There’s an online community that is the leader in this kind of training.
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